Monday, May 13, 2013

Well Done Is Better Than Well Read | Actions Matters The Most

I love reading what Chris sends to me over mail. He writes about productivity, motivation, success, being brave, willpower, habits, decision making, social media marketing, digital business and a lot more. He has a way of telling impactful stories full of insights and experiences. And whatever he says, you will always find it helpful in some way or the other.

One thing to notice in his mails/blog posts is that they are very personal. In one of his recent newsletters on “action” he wrote, “I have the supreme pleasure and delight of watching people learn. More accurately, I watch how people respond to learning. But what I’m most excited about when observing everyone is the difference between readers and do-ers.”

"Transformation Comes From Action"

“You and I can read all we want. We can “collect ideas” all we want. Until we give it a go, we won’t know how it “really” works.”

He gave it a try and did his first ever HIIT workout (High Intensity Interval Training) – “For instance, I’d read about it for a while, and it sounded ouchy. Do something really intensely for 30 seconds, for instance, and then rest 1 minute. Repeat for about 30 minutes. From all I read about it, I worried that I couldn’t do it.”

“When I gave it a shot, I learned rather quickly how it works. I can explain to you what I learned, but until you try it, you’ll have knowledge but not experience.”

In his experience, information is not enough. Information with references or extra resources helps more in comprehending the matter. Whereas, actionable information has the most impact on our thought process which asks to take action instead of just reading and thinking.

Well, it’s simple and makes sense. What if I read about something that I want to do; say, learn cooking and I don’t take any action on it? What if I don’t practice what I have read - go to the kitchen and make a food item or two? Only reading and thinking of cooking a great recipe won’t make me learn cooking in real.

To my experience as well, to understand things in a better way, we need to put our knowledge to work. And by taking action we have a deeper understanding of how things work. Eventually, if you really want to learn something, action becomes more important than just reading. You have to step out of your comfort zone and act, if you really want to achieve what you desire.

No doubt, reading teaches us a lot. It gives us the knowledge. But it doesn’t give you the insights of self-explored experimental learning process. It is only by doing that you will learn the real thing and gain valuable experience. For that, you got to not just read and think but also beat procrastination, clear distractions and start doing. Today.

So, when you are finished reading this post, go take action and do whatever you want to learn to do!



Chris Brogan is CEO and president of Human Business Works. Chris aims at helping professionals work better, do the work they want, and to be brave while building a strong, sustainable, relationship-minded business. He helps businesses grow and believes in delivering great value to his customers/clients. He is also a consultant and frequent keynote speaker. His clients include Google, Microsoft, Dell, Sony, Panasonic, GM, Coca-Cola, Pepsico and many more. Besides that, Chris is the New York Times bestselling author of The Impact Equation and Trust Agents. Read more about Chris here.

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